South Netherlands Philharmonic Orchestra

“How to increase the popularity of the South Netherlands Philharmonic Spicy Classics concerts among students?”

How -and using which tools- can the South Netherlands Philharmonic increase the popularity and the number of student visitors to Spicy Classics? Please consider a wide range of options. Focus primarily on ideas in the field of marketing- and communication. Where, how, and under what circumstances can the target group be reached? What trends should the South Netherlands Philharmonic take into account? Under which circumstances can Spicy Classics become a success? We require that part of your contribution considers the actual realization of the idea, e.g. with a budget or an action plan. What is important here is a long-term increase in the popularity of Spicy Classics among students; not a one-time success.


1st Prize: € 1.000,-

Pieter-Jan Jansen

2nd Prize: € 500,-

David Zegerius

3rd Prize: € 250,-

Luka Macak


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